Sullivan's reasons for blogging

Though there are still many problems with blogs, in general, Sulliva supports blogs a lot, because it has many advantages indeed.
The first one is when writers write blogs, they don’t need to think too much. Unlike other publication writers, bloggers have less responsibility for their words.  Bloggers can write before events settled and a clear pattern emerges. As Sullivan writes: “We blog now-as news reaches us, as facts emerge.” Because there is no one to editing a bloggers’ blogs, the content of them can be much more personality, more alive, and more fresh. What’s more, it is hard and expensive for a writer to publish his works in other formal. Like Sullivan writes, “Every professional writer has paid some dues waiting for an editor’s nod, or enduring a publisher’s incompetence”. So, for a nameless writer, he can hardly get readers, though he has a very good production. But bloggers just need a computer and Internet, in this way, what he need do to publish things is just click of the Publish Now button. It is very easy and free, which let everyone can write something and share them with other people. The second advantage for blog is writes can get more feedback. Readers can respond easily, quickly, and directly to the author. Though these response maybe more brutal than any editor, they are more approximates to the facts. Writers need them to improve themselves. The third, author need to correct errors and acknowledge mistakes in time, they can rewrite again and again. Furthermore, he can also change his altitude alone with the whole situation change. The fourth, thanks to the hyperlink, authors can use less word to describe a thing more particular. Sometimes a link is valued than many words, and the authors don’t need to worry about the copyright problem. The fifth, a bloggers can also learn a lot of things from writing a blog. Because there would be some readers who are more familiar with what the author writes. So they can provide many useful information and links to the author. On the other hand, these things make the article more comprehensive.

I think these five advantages are the main answer to the question in the title. In the end, using a sentence from Sullivan as a conclusion, “blogging is therefore to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, and more alive”.