advertisment language

           In the article, “Authenticity in America: Class Distinctions in Potato Chip”, Joshua Freedman and Dan Jurafsky keep focus on the language art on advertisement. They found different socioeconomic class has different language characters. As a result, the advertisements for expensive and inexpensive usually have significant different in language using. They use chips as an example and explore those expensive chips advertisements prefer to use long sentence and hard words while the cheaper ones prefer to use common and short words. That is because higher socioeconomic class usually means higher educated level showing by the complex sentence. They also find that the heath part is more important for expensive products than inexpensive products. Besides, according to their observation, the expensive chips advertisements use unique, comparative and negation word more. Finally, they talk about the importance of authenticity in food advertisements and how it varies in expensive and inexpensive chips advertisements. In my opinion, I think these differences on language using in the between expensive and inexpensive food advertisements occurs naturally. We can image that, at first, there were no advertisement in the word. Then, sellers want to promote their products by using advertisement. I think everyone want to buy a food which is heather and sounds more “noble”, but how much they want to pay for this is depending on their economic situation. For the lower socioeconomic class, the little tiny diction in these parts doesn’t seem important for them. Most of them don’t want to pay much more for it. But for the rich people, they don’t have any worries about money. What they pay attention to is just the quality of the food. The expensive products must show their unique characters that are worth to be paid more.  So their advertisements become different from the cheaper ones. After all, they must have something better than the others to attract the rich people attention. And the better things must are the rich one really seek. Expect chips, we can also find this situation in other products, such as milk, bread, and bottle water. For example, different brand water bottle has different slogan. Most of them are stress they are pure and healthy. But the expensive one are more focus their source of water, and the naturalness.  They focus how their water is different from others and how it is good for people. They also focus on their packing, have more different types, and look more exquisite. They often have complex names.

A product describe for evian water: Uniquely balanced, unlike any other

evian® is all natural and perfectly pure.

Each drop of evian starts as rain and melting snow on the peaks of the Northern Alps. It filters through layers of glacial sand on a 15+ year journey deep in the heart of the mountains. Through this process, evian is filtered naturally, without chemicals, giving it the purity, mineral content, and taste that nature intended.

http://www.youtube.com/watch?v=25o8R34yXqI  Smart water commercial

http://www.youtube.com/watch?v=s7fre8mnKeI Evian water boy