The second essay--food advertisements

Writing 1133

Naitong Li

April 8, 2012

                                                                       Food & Advertisements.

                Advertisements seem like have the most vivid and attracting language in the word. They can get you attention within just ten words in two or three second. They include many time characters and cultural value. By searching at them, we can find a lot of interesting things, and it also a good way for us to detect one thing. In order to have a better understanding about food today, we start to focus on the food advertisements here.  

                I will write four food products here. They are all just on my table now. So they are all very common in our life. The first thing I want to analyze is a kind of beverage. The brand is “Sobe Life water”.  The brand is written in the middle of the bottle. On the top of the bottle is a word as big as the brand name that is “0 calories”.  The numeric “0” is written in an emphasis way, big than others and bold. The phrase following it is “no artificial sweeteners”. Under the brand name is written the flavor—black and blue berry with other natural flavors. Next is the word “antioxidants”, “Vitamins C, E” and “mixed with berry and grope seed”, which written again on the back of the bottle. The products are focus the young people and especially those who care about the calories take in amount. To be honest, the reason why I bought it back is seeing the 0 calories word. Though I know it has no use to help my diet, the word 0 calories seems like have magic power for me. I usually couldn’t help to buy the food if I see this word written on it.

                The Second thing I want to discuss is the “Nutella”.  The brand name is written visibly in red color. Under the bottle is the sentence “Hazelnut Spread with Skim Milk & Cocoa”.  On the left side of bottle, it writes “The original hazelnut spread”, “Made with over 50 hazelnuts pre Jar”, “Contains No Artificial colors” and “Contains No Artificial Preservatives”.   On the back of the bottle it writes an example of a tasty yet balanced breakfast: a glass of skim milk, orange juice and Nutella on whole wheat bread. I think this food is focus on the people who are worried about the breakfast. I bought it because it seems make the breakfast very easily. After all, after I came to here, the breakfast became a big problem for me. When I was in China, I could by it on the road and ate it on the bus. But in America, there is no food booth on the road any more. I must get up earlier and cook for myself. I bought it because it can give me a quick and nutrient breakfast.  

                The third thing I want to describe is The Heinz tomato ketchup. On the front of the bottle, except the brand name, there just a tomato picture with two phrases “Grown not made” and 57 varieties. Besides, there is a time under the brand: 1869. On the back of the bottle, it writes:  “Only the best tomatoes for the best ketchup”, “Did you know that every tomato in every bottle of Heinz ketchup is grown from Heinz seeds? Grown not made…”and “One reason why no other ketchup tastes like Heinz Ketchup!” This product doesn’t have special customs because everyone in America needs it. So it attracts customs by the numeric 1869, which means the brand has a long history. And there are a lot of similar products in the market, so they say their taste is different like others because they use natural tomatoes.

                The fourth thing I write here is the “Calee” shrimp flavored chips. On the front of the bag, except the big words “Shrimp flavored chips”, there is just one word, “baked”. On the back of the bag, it writes “A toasted light snack, with a touch of shrimp” A delectable new snack made with tidbits of shrimp, wheat flour and pure vegetable oil blended together and toasted to a golden crispy crunch. This product attracts its customs by showing it is made by real shrimp and the pure vegetable oil, which are all healthy and valued things. It also attract me attention by the word “baked”. The first impression the word gives me is that it is different from fired, so it seems healthier.

                Through looking at the four advertisements together, we can find that except the good taste. One thing is emphases by the four advertisements are the resources of the masteries. Each of them says they use the really thing in the word to make their food; there is no artificial thing. And another thing is very important is the calories they include.  We can find that the modern people are care about their weight more than before.  And with the development of chemical industry, people are very care about whether the food they eat is natural.  In one word, we achieve the result from analyzing the food advertisement that people pay more attention to the heath today.