Monday, February 27, 2012

The second essay


Writing 1122

Naitong Li

Feb 27, 2012                                         

Multiple News Times

During recent ten years, people create out many amazing things. Among them, a series of production of one company is outstanding.   Since 2002, after a big change and breakthrough, the productions of this company become popular around the world. Their simple but beautiful designs make people fall in love with them easily. Different from other similar products, they use Monotone colors and an almost unchanged design to track many people’s eyes successfully. Fashion people look them like a label of avant-grade. They are a sign of success in some countries. In some degree, they represent wealth and social status, and aesthetic force.    As the hottest products in the world, they have fans in every country. People are keen on speculating of its next generation products, and waiting for them.  Guessing the new functions of the products becomes a game around the world.  So every time a new kind of products appears on the market, it will appeal many people to wait before the door so that they can buy them at the first time. They sales very well even they are more expensive than other similar products. They use just a few years to occupy the most part of the market in this area, and become a legend in the commercial world.  Now, it is very easy to guess what the products are, yes, they are the products of “i” series: Ipod, Itouch, Iphone Ipad and Imac.
             Because they are so popular in the world, there is lots of news of them every day. Almost every piece of the related news will become the headlines on that day. The New York Times even has the special topics for both the Apple incorporated company and their former CEO, Jobs Steve.  Many people write on their blogs to analysis it from different angles. If we follow this news for a period of time, we will find out a strange phenomenon. We will discover that even we know there is only one company called Apple in the world, but after we read the newspaper, watch TV, read magazines, and search for the Internet to follow its news, we may confused by the contents and think there may be a lot of Apple companies in the world. Each one has different characters. 

Recently, a report on New York Times attracted much attention; it was called “In China, Human Costs Are Built into an Ipad.” The main purpose of this report is to show the horrible work condition and low salary for the Chinese labors who work in the Apple’s suppliers, Foxconn. It writes the work situation in China, and the relationship between Apple Company and its suppliers. Many people read the terrible work conditions and Apple’s ineffective protection policy in these factories from this article. A lot of people start to blame Apple for that they have no human rights, and very mercenary. It becomes a new challenge for the Apple’s model of industrial.  But when we look back, we can think of that, in our mind, Apple often represents the world’s most advanced model of industrial. It is one of the most commercial cases in the world, and many people admire Steven Job’s individual talent. So it seems like there are two Apples companies in the world, one is represent cold-blooded, ruthless, and mercenary, the other one is represent smart, creative, and passion. Which one is the real Apple? Who we should believe? And what’s make them such different? At first, we may feel confused by these questions, and can’t answer them. Actually, if we pay attention to the people we get this really different information from, the questions will be very easy to answer. In addition, if we look an article from a business analysis report written by a business consultancy or interview an economics, we will have a deep feeling of the success of Apple’s Company.  They would say that Apple has the word most developed production model, and it represents the biggest trend of the world economic pattern: economic integration. It choose America as its new technologies research and development place so that they can take advantages of the advanced scientific and technical personnel there, and it is more helpful for them to protect the property rights for the new technologies. Meanwhile, they choose developing countries, such China and India, who has rich human resources and cheap labor to assemble the products in order to keep the cost low and get more net profits. Of course opponents or their adversaries think from a totally different angle; they may say Apple built their profits on others’ blood. Their products are like a trap, because at once you buy one product, you should by a lot of related things in the following time.

Even for the biggest problem— the work condition in its suppliers, different people still have different description.  Like In 2010, Steven P. Jobs discussed the company’s relationships with suppliers at an industry conference. “I actually think Apple does one of the best jobs of any companies in our industry, and maybe in any industry, of understanding the working conditions in our supply chain,” said Mr. Jobs, who was Apple’s chief executive at the time and who died last October. “I mean, you go to this place, and, it’s a factory, but, my gosh, I mean, they’ve got restaurants and movie theaters and hospitals and swimming pools, and I mean, for a factory, it’s a pretty nice factory.”  (New York Times) What’s more, in order to refute the complaints advanced by the human rights advocates of its overtime work requirements and the fatigue of standing work style, a spokesman of Apple company said that “All assembly line employees are given regular breaks, including one-hour lunch breaks,” the company wrote, and only 5 percent of assembly line workers are required to stand to carry out their tasks. Work stations have been designed to ergonomic standards, and employees have opportunities for job rotation and promotion, the statement said. (New York Times)

            If you only read news contains these speeches, you may feel the factory is not bad as the opponents said.

            But the dissent said that the real fact seems far from what the leaders in Apple said. It is true that the factories has restaurants and hospitals, but that just because the workers here are living in the factories, these infrastructures can let them waste less time on those things. As for the swimming pools and movie theaters, they are more like decorations, because the workers are too tired to use them after work. What’s worse, the regular rest time is very short, and nearly all people take rest at a same time, so it is even hard to walk outside the factory.  And the lunch time is only one hour, which is very short to eat in a healthy rate. Moreover, the spokesman of Apple Company never mentions that the workers usually need to work seven days a week without additional salary. Besides, the opponents use a piece news to show the security situation in Foxconn, that is two years ago, 137 workers at an Apple supplier in eastern China were injured after they were ordered to use a poisonous chemical to clean iPhone screens. Within seven months last year, two explosions at iPad factories, including in Chengdu, killed four people and injured 77. At this time, if you read news and blogs written by opponents, you may think the Apple Company is really inhumanly.

            From this example, we can clearly feel that how differences a same fact can be reported by different people from different angles. They are all right, no one fabricate facts, what they do is just choose one point of view to write the news so it can service their final goals. Even what the opponents said, which seems more close the truth, still have more problems. They don’t show the total work condition in China, the average salary, and we don’t know the example they use is weather often happen or it is a common problem in the whole China. Because News is service for the people, so different people can see different things from one event and write in totally different points, as a result, they send really different information and feelings to the public. This situation is very common in our daily life. Just for the same example, for the Apple’s production model, Obama use a totally new angle which is different from the leaders and the opponents. What he said is that the Apple should bring their factories back to America so that it can provide more work opportunities to solve the employment crisis. Why he said this is of course because he is the present, to solve to employment problem is his biggest responsibility.

            There is a fable in China called blind people touch an elephant. It tells a story that let four people who never see elephant to touch an elephant and describe it, but they can’t see it. Because each one just touches a part of the elephant, after they do that, they get different conclusions. The one who touches the elephant’s ears thinks an elephant looks like a fan, the one who touches the leg think it likes a pillars, the one who touches the body think it likes a wall, and the last one, who touches the tail, think it likes a cord. So no one get the real answer. I think this story can greatly describe the situation of our news bulletin reports. If one chooses one part to describe the whole event, it must be not very accurate and contain his own speculation. It will mislead the readers a lot. But sometimes they must choose one point to report for some reasons. Even people want to report an even in a total impersonality way and show the real facts, it is still very hard, because every have different experience and thoughts.

            So in this multiple news time, as a reader we should pay attention to what we read, and think issues in a dialectical way. Just in this way, we can figure out what the real world is, and treat the world in a right way. 






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